Clarity Through Simplicity,

Focus & Curiosity.


I design

attention-grabbing designs.


About me

I can design for you

Hello! I am a designer from Seoul, a product designer who wakes up everyday excited to solve problems through

beautiful & data-driven designs. I help brands define their culture and thrive. From brand strategy to design to

communication, we create something that stands out today, so that people can hold onto tomorrow.

Every brand has the power to shape the future. We help them make their impact meaningful and memorable.

Introduction

Hello, I’m Jandi Kim – also known as Hailey. I graduated in 2025 with a Bachelor of Industrial Design (Honours) from RMIT University in Melbourne, Australia.


Beyond my academic background, I have built professional experience in graphic design, working on projects such as packaging, logo design, restaurant posters, web banners, social media management, and marketing. These experiences have allowed me to collaborate with local businesses and create designs that not only reflect their brand identity but also attract and engage customers.


With this combination of design training and hands-on industry experience, I bring both creativity and practicality to every project, helping businesses communicate their value through effective visual design.

안녕하세요, 김잔디입니다. 저는 2025년 호주 멜버른 RMIT 대학교에서 산업디자인(Honours) 

학사 과정을 졸업했습니다.


학업을 통해 디자인의 기초와 감각을 다져왔으며, 패키지 디자인, 로고 제작, 레스토랑 포스터, 웹 배너, 인스타그램 관리, 마케팅 등 다양한 디자인 프로젝트를 경험했습니다. 한국과 호주에서 여러 비즈니스와 협업하며 브랜드 아이덴티티를 반영하고, 고객의 시선을 끄는 디자인을 만들어왔습니다.


저는 교육과 현장 경험을 바탕으로 창의적이면서도 실용적인 디자인을 제안합니다. 비즈니스가 가진 가치와 이야기를 시각적으로 설득력 있게 담아내어 더 많은 고객에게 다가갈 수 있도록 돕고자 합니다.

Hailey 2025


Design process

This is how
my design works

This six-step process maps out how I approach design problems and leverage user insights and cross-team collaboration to fuel iterative improvement.


01

Identify

the Problem

Isolate the critical issue by

dissecting user pain points

and initial observations


02

Understand

the Scope

Assess the user needs, business

objectives, and technical constraints

to frame the design challenge.


03

Design

Solutions

Ideate solutions to resolve immediate

user needs while staying true to the

overarching product vision.


04

Collaborate

with Team

Work closely with business and

technical teams to align design

solutions with overarching goals.


05

Gather

Feedback

Conduct user testing and gather feedback

in cycles, refining the design until it

meets predefined acceptance criteria.


06

Analyz

and Iterate

Implement the final design, measure its

impact through key metrics, and continuously

refine for an optimal user experience.



Clarity Through Simplicity, Focus & Curiosity.

Available Worldwide. Always Open.

Copyright ⓒ 2025 haileykim

Let's work together!

Feb 2023—Present
Available for contract/freelance work
Based in Seoul, Korea
(+82) 0123 4567